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Big changes coming ahead
05 October 2024
Industry news
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Anita McGahan's research suggests that industries evolve along one of four distinct trajectories: radical, progressive, creative, and intermediating, set by two types of threats. Understanding which trajectory your industry is on is critical for successful investment strategies, as companies need to align their innovation strategies with the trajectory in order for their plan for returns on invested capital to succeed.
Understanding change in one's industry is essential for making intelligent investments. Companies often misread clues and make false conclusions, which can lead to losses. The research conducted by...
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